The Quest for a Spill Proof Lid for the YETI*
When we first started on the project of designing a genuinely effective solution to spills, we were seeking to design a simple, clean, effective, easy to use product that would genuinely be enjoyable to use. We were not in a rush because we were not seeking to make a low quality "quick fix". We were seeking to make a genuine solution for the millions of faithful YETI users out there who love their YETI tumblers as much as we love ours - and who also wanted to stop spilling as much as we did.
As the months rolled on, we noticed quite a few companies were launching their own supposedly spill proof lids. One after another, they just kept coming out.
As the months rolled on, we noticed quite a few companies were launching their own supposedly spill proof lids. One after another, they just kept coming out.
This did not discourage us in our pursuit because we recognized that out of the countless "spill proof lids" that were coming out, not a single one of them that we came across was actually spill proof. Not only that, but in order to use one of these lids, a YETI user would have to stop using their YETI lid.
Well, YETI users aren't just any old average customer. YETI users love YETI.
In our experience, someone who buys a YETI doesn't want to take off their nice high quality YETI lid and replace it with some generic no name lid. Especially if that lid is supposedly spill proof but actually isn't spill proof.
So our solution was to design a product that would allows YETI users to keep their good quality YETI brand lids and simply make their exiting lids spill proof.
Not only that, but our solution would also tackle the frustration of looking for a clean place to set your YETI lid when pouring a refill or when wanting to drink without a lid.
To top it off even further (no pun intended), our solution would also enable the YETI to float when filled 3/4 or less with liquid - making it an even more ideal solution for use when fishing, lounging by the pool, hanging out at the beach, the lake, a river, or anywhere else that your drink can accidentally end up getting tossed into the water.
We believe that the STOP IT is one of those rare products that genuinely
This last part may sound funny at first - but in our opinion, there is an inexplicable joy that comes from handling well-designed products that simply makes them fun to use. We believe the STOP IT is one of those products and have certainly enjoyed ours. The feedback that we have received from customers thus far indicates that most STOP IT users feel the same way. Nothing could make us happier.
Here's to no more spills, no more lukewarm coffee, no more searching for a place to set your lid, and still getting to use your high quality YETI lid instead of having to buy some generic "spill proof lid" that doesn't even work.
Better than a Spill Proof Lid...
Well, YETI users aren't just any old average customer. YETI users love YETI.
In our experience, someone who buys a YETI doesn't want to take off their nice high quality YETI lid and replace it with some generic no name lid. Especially if that lid is supposedly spill proof but actually isn't spill proof.
So our solution was to design a product that would allows YETI users to keep their good quality YETI brand lids and simply make their exiting lids spill proof.
Not only that, but our solution would also tackle the frustration of looking for a clean place to set your YETI lid when pouring a refill or when wanting to drink without a lid.
To top it off even further (no pun intended), our solution would also enable the YETI to float when filled 3/4 or less with liquid - making it an even more ideal solution for use when fishing, lounging by the pool, hanging out at the beach, the lake, a river, or anywhere else that your drink can accidentally end up getting tossed into the water.
We believe that the STOP IT is one of those rare products that genuinely
- Does exactly what it is supposed to do.
- Is simple in design and yet highly effective.
- Is easy to use.
- And last - but not least - is genuinely fun to use.
This last part may sound funny at first - but in our opinion, there is an inexplicable joy that comes from handling well-designed products that simply makes them fun to use. We believe the STOP IT is one of those products and have certainly enjoyed ours. The feedback that we have received from customers thus far indicates that most STOP IT users feel the same way. Nothing could make us happier.
Here's to no more spills, no more lukewarm coffee, no more searching for a place to set your lid, and still getting to use your high quality YETI lid instead of having to buy some generic "spill proof lid" that doesn't even work.
Better than a Spill Proof Lid...
*YETI, Roadie, Tundra, Rambler are Registered Trademarks of YETI Coolers. Ozark Trail is a Trademark of Wal-Mart. The STOP IT is not affiliated with YETI or Ozark Trail in any way. And Reactive Designs LLC is not affiliated with YETI or Ozark Trail in any way.
